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The Future Is Now: Adaptation, Planning Are Crucial for Business Resilience

Sustainable Brands’ first-ever Resilience Summit underscored the idea that building resilience is not just about reacting to environmental risks — it’s about thriving by building systems, businesses and communities that are prepared for the future.


SB’24 San Diego came to a close with the inaugural SB Resilience Summit — which reminded assembled business leaders of the imperative to look ahead: Amid ongoing climate volatility, geopolitical instability, threats to markets around the world, supply chain disruptions and social unease, resilience is now a KPI for future-proof business.



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